Behind the Scenes at Cabo Wabo Corporate Office

The Behind the Scenes at Cabo Wabo Corporate Office: A Comprehensive Look

If you’re a fan of tequila and rock and roll, chances are you’ve heard of Cabo Wabo. Founded by legendary rocker Sammy Hagar in 1990, Cabo Wabo has become a household name in the world of premium tequila. But have you ever wondered what goes on behind the scenes at the Cabo Wabo corporate office? In this article, we’ll take a comprehensive look at the inner workings of this iconic brand.

The History of Cabo Wabo

Before diving into the nitty-gritty of the corporate office, it’s important to understand the history of Cabo Wabo. The story begins in the late 1980s, when Hagar was looking for a place to escape the stresses of touring and recording. He found solace in Cabo San Lucas, Mexico, where he opened a cantina in 1990. The cantina quickly became a hotspot for locals and tourists alike, thanks in part to Hagar’s celebrity status.

In the years that followed, Cabo Wabo expanded beyond the cantina to include a line of premium tequilas, as well as a nightclub and restaurant. Today, Cabo Wabo is a global brand with fans around the world.

The Corporate Office

While the Cabo Wabo cantina in Cabo San Lucas is undoubtedly the heart and soul of the brand, the corporate office in Mill Valley, California is where the magic happens. The office is home to a team of passionate professionals who are dedicated to maintaining the high standards of quality and authenticity that the Cabo Wabo brand is known for.

One of the key members of the team is master distiller Marco Cedano. Cedano, who has been with Cabo Wabo since its inception, oversees the production of all Cabo Wabo tequilas. He is responsible for ensuring that each batch meets the brand’s rigorous standards for taste and quality.

In addition to the production team, the corporate office is home to a marketing department that is responsible for promoting the brand and engaging with fans on social media. The team works closely with Hagar himself to ensure that the brand’s message and tone are consistent across all channels.

The Future of Cabo Wabo

So, what’s next for Cabo Wabo? According to Hagar, the brand has big plans for expansion in the coming years. In addition to opening new locations around the world, Cabo Wabo is exploring new product lines and collaborations.

One thing is certain: the team at the Cabo Wabo corporate office will continue to work tirelessly to uphold the brand’s reputation for quality and authenticity. Whether you’re sipping on a margarita at the cantina in Cabo San Lucas or enjoying a shot of Cabo Wabo tequila at home, you can be sure that the spirit of rock and roll is alive and well in every bottle.